Brandi Underwood

Director of Marketing and Communications

Brandi has over a decade of experience navigating the higher education marketing landscape across both public and private institutions, specializing in the intersection of brand management and student recruitment.

With a career foundation in print journalism, outreach and program development, Brandi enjoys taking a holistic approach using audience insights to develop strategic marketing communication strategies. She has a particular interest in how institutional brand equity directly influences enrollment growth and is passionate about combining stakeholder relations, process improvement, and strategic solutions to implement beneficial change initiatives.

    Education & Training

  • MS (integrated marketing communications), West Virginia University
  • BS (journalism, public relations), West Virginia University